Around 2:03 eastern, on Twitter, the name Abby Wambach was trending. That is a sentence I thought I'd never write. On Facebook and Twitter, on BlackBerry's and email, the deeds of U.S. women's soccer is spreading. Social media is making the team one of the most popular phenomenons in the country right now. What the 1999 team did was more impressive but this title run by the women will be more watched. This is simply an incredible mix of a great physical accomplishment, national pride and the Facebook generation. By the time the women are done, and if they win a championship, they might be the most Tweeted and Facebook'd non-NFL champion we've seen. I mean that.
They've grabbed the country by the neck and won't soon let go. They're also inadvertently taking advantage of the fact that this is a scary time for the country right now. Unemployment is high, the debt ceiling is, well, at the ceiling, our leaders are squabbling, and parts of Europe are financially falling apart.
In this country the women offer hope and good, old fashioned fun. They're perfect for these times when we're always looking over our shoulder seeing what bad news is coming nexty while we're sending a text.
We can watch, enjoy and Tweet all about it.