OUCH, INDEED: This is how bad it's getting for LeBron James. Even NFL players are now mocking his fourth quarter efforts. From the Twitter of center Damien Woody: "If u ask @KingJames for a dollar , he'll only give u 75 cents , he never gives you the fourth quarter #Ouch!!!"

More Woody: "@KingJames.....stop w/ all this f***** passing & step tha f*** up!!!! Have u forgotten that this is the #NBA FINALS!!!"

Wow. I don't even know what to say to that.

It's incredibly rare for one athlete to publicly rip another and even more rare for athletes to cross sports and do so. Not that James is sitting around worrying what Damien Woody thinks of him but it's still pretty stunning since athletes generally stay out of this territory.

It's not just NFL players, either. An attorney who often represents NFL players in various legal matters took his shots as well. Tweeted David Cornwell: "Stop it! No more mention of LeBron in the same (sentence) as Jordan. 4th quarter performance alone ends discussion. Games 2 big...Lights 2 bright." Cornwell, a highly respected and well known attorney throughout the NFL community later tweeted: "Lebron has spoken...the Decision + 4th quarter performance = "I'm not a lead dawg." Tis what it is..."

Wow, again.

I'm guessing Woody takes back his Tweets or apologizes once they become more public. Or maybe not. Maybe James is such fair game even NFL offensive linemen are targeting him.

GREATEST FALSE START EVER.

I've been saying for some time the early part of this coming season might be ugly as hell. This NFL executive is basically saying the same thing.

See you next week.